The Sri Sri Rural Development Programme (SSRDP), the sustainability arm of The Art of Living, works to build
self-reliant and resilient communities across India.
Inspired by Gurudev Sri Sri Ravi Shankar, SSRDP drives change through health and hygiene initiatives, skill development, women empowerment, sustainable agriculture, renewable energy, and rural infrastructure – creating measurable impact at the grassroots.
From this foundation emerged EcoKranti, created to eliminate single-use plastic from daily life and to combine innovation, community mobilisation, and green entrepreneurship to build a circular economy.
Eliminating
Single-Use Plastic.
One choice at a time.
EcoKranti is SSRDP’s flagship environmental movement.
It was born from one urgent question: How do we eliminate single-use plastic without disrupting daily life?
Our answer is simple: make better alternatives accessible, sustainable choices easier and change collective.
While the world struggles with single-use plastic waste, EcoKranti builds a circular economy where nature and industry coexist.
Eliminating
Single-Use Plastic.
One choice at a time.
EcoKranti is SSRDP’s flagship environmental movement.
It was born from one urgent question: How do we eliminate single-use plastic without disrupting daily life?
Our answer is simple: make better alternatives accessible, sustainable choices easier and change collective.
While the world struggles with single-use plastic waste, EcoKranti builds a circular economy where nature and industry coexist.
How we make change
practical and scalable
Innovation in Sustainable Alternatives
We develop sustainable,
eco-friendly alternatives that replace single-use plastic without compromising
on utility.
Community Mobilisation
We inspire behavioural change through citizen participation, across households, institutions, and businesses.
Green Entrepreneurship
We empower artisans and local entrepreneurs to manufacture sustainable products, building a green economy that benefits both people and planet.
Environmental Stewardship
We collaborate with schools, corporates, and government bodies to establish Single-Use Plastic-Free Zones and strengthen environmental accountability.
Innovation in Sustainable Alternatives
We develop sustainable,
eco-friendly alternatives that replace single-use plastic without compromising on utility.
Community Mobilisation
We inspire behavioural change through citizen participation, across households, institutions, and businesses.
Green Entrepreneurship
We empower artisans and local entrepreneurs to manufacture sustainable products, building a green economy that benefits both people and planet.
Environmental Stewardship
We collaborate with schools, corporates, and government bodies to establish Single-Use Plastic-Free Zones and strengthen environmental accountability.
Our Impact by the numbers
Our initiatives create measurable change that ripples through generations:
villages reached
farmers trained in
natural farming
1 Million+
lives impacted
Health & Hygiene Camps Conducted
Rural Youth Trained
Since 2025
Individuals Benefited Under
Clean Energy Initiatives
Kgs of Waste Processed Annually
Women Skilled in Rural Precincts
Meet our team
Devang Vora
Designation
Ramya Srinivasan
Designation
Anuradha Dhupkar
Designation
Billa Rani
Designation
Jay Babariya
Designation
Bindushree Bhatt
Designation
Prashant Pandey
Designation
Vimal Dutta
Designation
Interns &
volunteers
Mallavi Sharma
Sushma Kumari
Certification
& standards
Join the
Kranti
Revolution
Together, we can write the final chapter on
single-use plastic.
Join the
Kranti
Revolution
Together, we can write the final chapter on single-use plastic.
Join hands with us to write the final chapter on single-use plastic
Ready to make a better choice?
Start the
Conversation
Address: Sri Sri Rural Development Program Pvt. Ltd., Ved Vignan Maha Vidya Peeth Capmus, 21ST KM, Kanakapura Road, Udayapura. Bangalore Karnataka- 560 082.
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