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The facts.<\/span><\/h3>\n\n- \n
Greenwashing is a marketing technique which involves misleading labeling that leads consumers into thinking something is better for the environment or the consumer than it really is.<\/p>\n<\/li>\n
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The cosmetics industry is unregulated so consumers are at the mercy of marketing claims<\/p>\n<\/li>\n
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Third party certification is becoming an important way for companies to differentiate in a crowded marketplace.<\/p>\n
<\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n\nThe big picture.<\/span><\/h3>\nGreenwashing is a dangerous practice. By misleading consumers into a false sense of security, it promotes the buying of products that are not in line with buyer\u2019s values and potentially harms the environment. In addition, it detracts from those who are making an honest effort to be ethical and accurate in their claims. <\/p>\n
Terms such as \u2018clean\u2019, \u2018organic\u2019, \u2018natural\u2019<\/strong> are major contributors to the problem. The clean beauty industry, with their messaging that natural is always better than synthetic, has driven consumer behavior in a negative direction, something we talk about on our ecofriendly cosmetics<\/a> and clean beauty<\/a> posts. This labeling has been driving an obsession among some consumers so it\u2019s important to step back and take a look at the whole picture.<\/p>\nIn this post, we delve into common beauty certifications<\/strong> and how to use them to help you be a kinder consumer \u2013 kinder to yourself and the world around you.<\/p>\n<\/div>\n
\n\nThe choices \u2013 beauty certifications. <\/span><\/h3>\n<\/div>\n <\/p>\n
\nLife-focused Beauty Certifications<\/span><\/h3>\nIf your focus is on being kind to living things . . .<\/strong><\/span><\/p>\nCruelty Free<\/strong><\/span><\/p>\n\n- \n
Leaping Bunny<\/strong><\/span><\/span><\/a> \u2013 Certifies that there is no animal testing BUT does not<\/strong> guarantee that the product is free of animal products. <\/span><\/p>\n<\/li>\n- \n
PETA Cruelty Free (Beauty without Bunnies)<\/strong><\/span><\/span><\/a> \u2013 Certifies that there is no animal testing AND that the product is free of animal products. <\/span><\/p>\n<\/li>\n- \n
PETA Cruelty Free AND Vegan<\/strong> (Beauty without Bunnies) \u2013 means that all of the brand\u2019s products<\/strong> are cruelty free and vegan.<\/span><\/p>\n<\/li>\n- \n
Note:<\/em> Many products will be labeled vegan if they do not contain any animal products.<\/span><\/p>\n<\/li>\n<\/ul>\nWatchouts<\/strong><\/span><\/p>\n\n- \n
Plant Based<\/strong> \u2013 this has become a marketing gimmick and does not guarantee that the product is vegan.<\/span><\/p>\n<\/li>\n- \n
Some brands may be cruelty free but their parent company is not. If this matters to you, check out the <\/span>Leaping Bunny<\/span><\/a> website for more information.<\/span><\/p>\n<\/li>\n- \n
Common animal ingredients<\/strong> are: Hyaluronic Acid, Collagen, Glycerin, Beeswax. You can find a list <\/span>here.<\/span><\/span><\/a><\/p>\n<\/li>\n<\/ul>\nHuman Conditions<\/strong><\/span><\/p>\n\n- \n
Fair Trade Certifie<\/span><\/span><\/a>d<\/span><\/span><\/a> – Ensures that suppliers and producers are paid a fair price and tracks the impact back to the community and to the Individual.<\/span><\/p>\n\n- \n
Does NOT provide any information on manufacturing conditions and fair pay for factory workers.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n
Greenwashing is a marketing technique which involves misleading labeling that leads consumers into thinking something is better for the environment or the consumer than it really is.<\/p>\n<\/li>\n
The cosmetics industry is unregulated so consumers are at the mercy of marketing claims<\/p>\n<\/li>\n
Third party certification is becoming an important way for companies to differentiate in a crowded marketplace.<\/p>\n
<\/p>\n<\/li>\n<\/ul>\n<\/div>\n
\n
The big picture.<\/span><\/h3>\nGreenwashing is a dangerous practice. By misleading consumers into a false sense of security, it promotes the buying of products that are not in line with buyer\u2019s values and potentially harms the environment. In addition, it detracts from those who are making an honest effort to be ethical and accurate in their claims. <\/p>\n
Terms such as \u2018clean\u2019, \u2018organic\u2019, \u2018natural\u2019<\/strong> are major contributors to the problem. The clean beauty industry, with their messaging that natural is always better than synthetic, has driven consumer behavior in a negative direction, something we talk about on our ecofriendly cosmetics<\/a> and clean beauty<\/a> posts. This labeling has been driving an obsession among some consumers so it\u2019s important to step back and take a look at the whole picture.<\/p>\nIn this post, we delve into common beauty certifications<\/strong> and how to use them to help you be a kinder consumer \u2013 kinder to yourself and the world around you.<\/p>\n<\/div>\n
\n\nThe choices \u2013 beauty certifications. <\/span><\/h3>\n<\/div>\n <\/p>\n
\nLife-focused Beauty Certifications<\/span><\/h3>\nIf your focus is on being kind to living things . . .<\/strong><\/span><\/p>\nCruelty Free<\/strong><\/span><\/p>\n\n- \n
Leaping Bunny<\/strong><\/span><\/span><\/a> \u2013 Certifies that there is no animal testing BUT does not<\/strong> guarantee that the product is free of animal products. <\/span><\/p>\n<\/li>\n- \n
PETA Cruelty Free (Beauty without Bunnies)<\/strong><\/span><\/span><\/a> \u2013 Certifies that there is no animal testing AND that the product is free of animal products. <\/span><\/p>\n<\/li>\n- \n
PETA Cruelty Free AND Vegan<\/strong> (Beauty without Bunnies) \u2013 means that all of the brand\u2019s products<\/strong> are cruelty free and vegan.<\/span><\/p>\n<\/li>\n- \n
Note:<\/em> Many products will be labeled vegan if they do not contain any animal products.<\/span><\/p>\n<\/li>\n<\/ul>\nWatchouts<\/strong><\/span><\/p>\n\n- \n
Plant Based<\/strong> \u2013 this has become a marketing gimmick and does not guarantee that the product is vegan.<\/span><\/p>\n<\/li>\n- \n
Some brands may be cruelty free but their parent company is not. If this matters to you, check out the <\/span>Leaping Bunny<\/span><\/a> website for more information.<\/span><\/p>\n<\/li>\n- \n
Common animal ingredients<\/strong> are: Hyaluronic Acid, Collagen, Glycerin, Beeswax. You can find a list <\/span>here.<\/span><\/span><\/a><\/p>\n<\/li>\n<\/ul>\nHuman Conditions<\/strong><\/span><\/p>\n\n- \n
Fair Trade Certifie<\/span><\/span><\/a>d<\/span><\/span><\/a> – Ensures that suppliers and producers are paid a fair price and tracks the impact back to the community and to the Individual.<\/span><\/p>\n\n- \n
Does NOT provide any information on manufacturing conditions and fair pay for factory workers.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n
In this post, we delve into common beauty certifications<\/strong> and how to use them to help you be a kinder consumer \u2013 kinder to yourself and the world around you.<\/p>\n<\/div>\n <\/p>\n If your focus is on being kind to living things . . .<\/strong><\/span><\/p>\n Cruelty Free<\/strong><\/span><\/p>\n Leaping Bunny<\/strong><\/span><\/span><\/a> \u2013 Certifies that there is no animal testing BUT does not<\/strong> guarantee that the product is free of animal products. <\/span><\/p>\n<\/li>\n PETA Cruelty Free (Beauty without Bunnies)<\/strong><\/span><\/span><\/a> \u2013 Certifies that there is no animal testing AND that the product is free of animal products. <\/span><\/p>\n<\/li>\n PETA Cruelty Free AND Vegan<\/strong> (Beauty without Bunnies) \u2013 means that all of the brand\u2019s products<\/strong> are cruelty free and vegan.<\/span><\/p>\n<\/li>\n Note:<\/em> Many products will be labeled vegan if they do not contain any animal products.<\/span><\/p>\n<\/li>\n<\/ul>\n Watchouts<\/strong><\/span><\/p>\n Plant Based<\/strong> \u2013 this has become a marketing gimmick and does not guarantee that the product is vegan.<\/span><\/p>\n<\/li>\n Some brands may be cruelty free but their parent company is not. If this matters to you, check out the <\/span>Leaping Bunny<\/span><\/a> website for more information.<\/span><\/p>\n<\/li>\n Common animal ingredients<\/strong> are: Hyaluronic Acid, Collagen, Glycerin, Beeswax. You can find a list <\/span>here.<\/span><\/span><\/a><\/p>\n<\/li>\n<\/ul>\n Human Conditions<\/strong><\/span><\/p>\n Fair Trade Certifie<\/span><\/span><\/a>d<\/span><\/span><\/a> – Ensures that suppliers and producers are paid a fair price and tracks the impact back to the community and to the Individual.<\/span><\/p>\n Does NOT provide any information on manufacturing conditions and fair pay for factory workers.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n
\nThe choices \u2013 beauty certifications. <\/span><\/h3>\n<\/div>\n
Life-focused Beauty Certifications<\/span><\/h3>\n
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