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Whole Foods Market (WFM) has published its \u201cTop 10 Food Trends for 2024<\/span>\u201d<\/a> report. Let\u2019s dig in and take a look at the top 5 healthy food trends, analyzing them from a Kindhub perspective.<\/p>\n Healthy food trend #1:<\/strong> WFM has been seeing that plant-based burgers are evolving to include more vegetable-based protein from things like lentils and mushrooms.<\/p>\n<\/li>\n<\/ul>\n Non dairy milks are expected to become simpler with less added ingredients<\/p>\n<\/li>\n At Kindhub, we love this! Think Lion’s Mane Mushrooms and creamy oat milk.<\/p>\n<\/li>\n Meat reduction especially with increased vegetables is beneficial for animals, the planet and everyone. <\/p>\n<\/li>\n This is an all round win, especially if we can reduce the number of meat-based we consume with more fiber and veggies.<\/p>\n<\/li>\n<\/ul>\n Healthy food trend #2:<\/strong> Chocolate is delicious but it is estimated that 70-80% of the cocoa pod<\/span><\/a> is wasted in the process. <\/p>\n<\/li>\n WFM is seeing that some brands are trying to reduce waste by creating new products which use the whole cocoa pod. Think Cacao trail mix and fruit leathers! There are even cacao fruit powders which are being tested as alternative sweeteners.<\/p>\n<\/li>\n At Kindhub, we love repurposing and reducing wastage. This is beneficial for the environment and will likely create additional jobs in cocoa producing countries. The cocoa industry has traditionally been exploitative of its farmers and we hope that these new companies will be cognizant of this.<\/p>\n<\/li>\n Like all trail mixes and fruit leathers, these can be calorically dense and are part of a balanced diet – quantities matter. <\/p>\n<\/li>\n<\/ul>\n Healthy food trend #3:<\/strong> Buckwheat is gaining popularity in flours, noodles, milks and even desserts.<\/p>\n<\/li>\n At Kindhub, we love Buckwheat as a fiber filled grain choice.<\/p>\n<\/li>\n Buckwheat is naturally easy to grow and has many environmental benefits<\/span><\/a> such as being great weed control, improving the quality of topsoil for farmers and attracting beneficial insects.<\/p>\n<\/li>\n Nutritionally, it is naturally gluten free and is a good choice to mix into your diet. Here is a great comparison<\/span><\/a> of buckwheat vs rice vs potatoes and other common carbs. As you can see, there is no one magic grain and underscores the need for a range of complex carbohydrate sources.<\/p>\n<\/li>\n<\/ul>\n Healthy food trend #4:<\/strong> Tinned fish was a trend in 2023 and WFM is predicting that the plant based variety will start to gain popularity in 2024.<\/p>\n<\/li>\n At Kindhub, we love this idea. Think Carrot Lox and Plant based Tuna.<\/p>\n<\/li>\n The problems with fish, especially tuna<\/span><\/a> are well known \u2013 overfishing, mercury and microplastic accumulation, and of course things like, habitat degradation and bycatch. <\/p>\n<\/li>\n Tinned fish has the additional challenges of unknown sourcing and variable nutritional content.<\/p>\n<\/li>\n Plant based fancy fish can be a win-win for the animals, planet and you.<\/p>\n<\/li>\n<\/ul>\n Healthy food trend #5:<\/strong> Water is becoming a more valuable resource with time and companies are promoting water stewardship and regenerative agriculture as values in their products and marketing.<\/p>\n<\/li>\n At Kindhub, we think this is an important idea and water conservation is important all round. Expect to see and pay more for regenerative products such as rice, beans and olive oil.<\/p>\n<\/li>\n The challenge here will be sifting through real impact for the environment from marketing claims. Regenerative agriculture is a developing area which shows promise however it is quickly becoming a buzzword.<\/p>\n<\/li>\n As a consumer, educate yourself on water intensive foods and decide which ones can be reduced in your diet or which ones can be substituted with less intensive alternatives and which ones need the extra price tag for the ones produced via stewardship practices. Try out this water footprint calculator<\/span><\/a>.<\/p>\n \n<\/li>\n<\/ul>\n<\/div>\n
Put the plant back in plant-based.<\/span><\/p>\n\n
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Use the whole Cacao<\/span>.<\/p>\n\n
Buckle up for buckwheat.<\/span><\/p>\n\n
Fancy Faux Fish.<\/span> <\/p>\n\n
Clean and Conserve: water stewardship.<\/span><\/p>\n\n