Upstat by Upmail - Terms Of Use

Explanation for Access to Sensitive and/or Restricted User Data

Purpose of the Application:
We are building an advanced GA4 Dashboard Tool designed to provide users with a streamlined, user-friendly way to view, analyze, and interpret their Google Analytics 4 (GA4) data. The tool uses data collected from their Google Analytics accounts to deliver actionable insights, customizable reports, and real-time analytics summaries, empowering users to make informed decisions for their digital strategies.

Why We Need Access to Sensitive and Restricted User Data:
To deliver these functionalities, we require access to specific sensitive and restricted user data from Google Analytics, such as:

1. Metrics and Dimensions:

   • These allow us to fetch and display key performance indicators (KPIs) such as session counts, page views, bounce rates, conversion rates, etc., in real time or for specific date ranges.
   • By presenting these metrics in an easy-to-interpret format, we help users monitor their website performance effectively.

2. Authentication Tokens:

   • These are necessary to securely connect and verify a user's GA4 account to the dashboard. The authentication ensures only authorized users can access and interact with their own data.

3. User Identifiers (e.g., email addresses):

   • This data is required to maintain session continuity and provide personalized experiences, such as saving report preferences or sending scheduled reports to users' emails.

How We Ensure Data Security and Privacy:
We understand the importance of safeguarding user data and comply with all relevant data protection and privacy laws, including GDPR and CCPA.

• Data Minimization:

  • We only request access to data that is essential for the functionality of our service.
  • All other permissions or data not critical to the tool's operation are explicitly avoided.

• Encryption:

  • All sensitive data, including authentication tokens and analytics data, are transmitted over secure channels using HTTPS and encrypted at rest using industry-standard AES-256 encryption.

• User Control:

  • Users can revoke access to their Google Analytics account at any time through their Google account settings.
  • We provide clear instructions on how to delete their account or personal data if requested.

• Limited Data Retention:

  • We retain data only as long as necessary for the functionality of the dashboard or as required by legal obligations.

Value to Users and Businesses:
This tool simplifies the complexity of analyzing GA4 data and makes actionable insights accessible to businesses, marketers, and website owners. The intuitive dashboard saves users time and provides them with the ability to monitor and optimize their online performance, ultimately driving growth and success for their organizations.

Compliance with Google Policies:
We fully adhere to Google’s policies and terms of service. The tool is designed to respect user privacy and provide transparency regarding how their data is used.