Make informed choices that align with your values

At KindHub, we cut through the noise and simplify shopping—helping you save time, make informed decisions, and align your choices with what truly matters to you.

What drives your choices?

Every choice we make reflects what we value, and together, these choices help shape the world. While there are many value systems, most of them can be organized around kindness.

What does this mean?

Kind To Self

Each of your choices should prioritize your well-being.

Kind To Lives

Support brands that minimize harm to humans and animals in their production processes.

Kind To Earth

Shop products from brands that prioritize environmental conservation.

Where do your brand choices stack up? We’re here to make conscious choices simpler with our easy-to-use tool, data-driven blogs, and actionable recommendations that are in tune with your brand’s value system.

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Find your brands

that align with your values KindHub provides a clear, quantifiable evaluation of brands so you can make informed decisions faster.

When evaluating brands, here’s how to make the most informed and impactful choices:

1. AIM FOR ALL THREE VALUES – The best brands are Kind to Self, Kind to Lives, and Kind to Earth. These are the gold standard in being kind to you and the world around you.

2. CHOOSE AT LEAST TWO VALUES – Can’t check all three boxes? Prioritize brands that meet at least two. Your choices still create a meaningful impact.

3. AT A MINIMUM, BE KIND TO SELF – When options are limited, your well-being comes first. Choose products that are safe and beneficial for your health.

3 most searched brands:

https://www.fentybeauty.com

https://www.rarebeauty.com

https://www.sephora.com

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Brand Name

BRAND RATING

Less Kind

Kind

Kindest

BRAND VALUES

WATCHOUTS

Prohibited ingredients

Ingredients to avoid

Fragrances

*Download the report to see more information

STRENGTHS

Biossance excels in ingredient transparency, sustainability practices, cruelty-free sourcing, and its commitment to zero waste and carbon neutrality.

AREAS OF IMPROVEMENT

The brand could benefit from pursuing additional ethical and sustainable certifications, such as B-Corp and Rainforest Alliance. There is also room to improve on refillable packaging.

01 BRAND VALUES

Brand Kindness Evaluation Details

This report offers a closer look at how brands align with the values of kindness—to the Earth, lives, and self. The report evaluates whether the chosen brand practices sustainability, ethical sourcing, and promotes well-being, helping you make informed decisions.

Brand Name

BRAND VALUES

Biossance stands out for its dedication to ingredient transparency, ensuring that consumers know exactly what goes into their products and why. Their formulas avoid harmful additives and prioritize clean, skin-friendly ingredients backed by science. The brand is a leader in sustainability practices, using eco-conscious methods throughout its production process, from sourcing to packaging, to minimize environmental impact. Biossance is also committed to cruelty-free sourcing, meaning no animal testing is conducted at any stage of product development.

02 WATCHOUTS TO REMEMBER

Prohibited Ingredients

No prohibited and restricted ingredients are found in the product formulation as per available information

Ingredients to Avoid

No potential allergens/hormonal disruptors found as per available information

Fragrances

Products from this brand do not use fragrances as per available information

03 OVERVIEW